CASE STUDY

FDQ

Market leadership positioning strategy, rebrand and relaunch

Business Type

Regulated awarding organisation - qualifications, education and training

Highlights
  • Developed and rolled out ambitious re-launch strategy to become market leader, build brand, drive sales, meet customer needs.
  • Led on all aspects of marketing, including a successful rebrand and repositioning.
  • Developed impactful vision and values which became part of the DNA of the business.
  • Responsible for all communications strategy, planning and control.
  • Managed design and launch of complex data-driven website.
Results
  • From 5% to 70% market share in 12 months
  • Monthly figures 43% ahead of target
  • Growth across 3 key customer bases
  • Sold out brand re-launch conference
  • Generated high level brand awareness within new and existing markets

Other Work