The site is live! I've launched! This is me!
This year I've set up my own marketing consultancy, the aptly named Sarah Marshall - Marketing & Strategy. Here to help SME's to grow, to get the most from their marketing spend, to develop brand engagement and drive sales.
After 15+ years working as an in-house marketing manager across various brands and businesses large and small I have taken the exciting step of setting up on my own as a freelance marketing consultant.
My main focus is to ensure that I deliver the utmost benefit to my small business clients, through the way I work and the services I shape.
In truth, I have always believed that in-house marketing was where I could generate the most value. Sitting within the walls of the business, picking up the phone to customers and absorbing the discussions of my colleagues meant that I could really get under the skin of the business and live and breathe their brand. However, from a financial perspective I have always been more than aware of what a huge commitment taking on a full-time in-house marketing specialist is for a start-up or a small business. Particularly the difficulties this can create during lean economic times.
Then along came Covid, bringing with it major transitions and shifts in perspective for us all. I have worked remotely and delivered projects and generated results. I have built productive working relationships with new clients whom I have never met and strengthened long established working relationships. To my surprise the changes that Covid has forced through have brought tremendous flexibility and business benefits. I have in truth been able to get under the skin of new client businesses in the same way as I did whilst in-house, and I have been able to deliver in a way which was more cost effective for the business, and more flexible for us all.
So here I am.
Sarah Marshall – Marketing & Strategy. With my own website. Some lovely branding - thanks to Some Yellow. Some great clients already, and a hunger to get out there and harness the power of marketing for new clients.
My absolute passion for marketing lies in the strategic side – although not exclusively. For me developing a strong foundation and a clear game plan for success for passionate business owners and founders with a fabulous product or service is exactly where I want to be. This comes from the fact that I feel quite often businesses are tempted to jump straight to the marketing activity, and therefore miss out on the true value which marketing and brand should bring.
To support my client’s key needs and reflect my career path, I offer services across the spectrum from...
Strategic marketing – where we do the foundational work for your brand and your marketing. This can include marketing audits, targeting, key messaging, customer insights & competitor analysis as well as marketing and brand strategy.
To...
Marketing planning - where we create the roadmap and develop your marketing vehicles and visuals. This includes: marketing campaigns, communications plans, new business launches, content planning, website planning and development, visual identity and branding.
To...
Marketing activity - where the rubber hits the road. This includes: copywriting, content creation, website management and social media management.
And another thing...
Marketing packages - I have developed a range of curated packages spanning strategy, planning and activity centred around the core marketing needs of small businesses and start-ups, these packages are delivered in partnership with the exceptional Kev Charlton and his creative & design studio Some Yellow.
For me it is all about my client’s business, their marketing needs and their budget.
I can support you where you need it most. Whether you need an objective view of your current marketing or just cannot get your messaging right. Whether you are not sure where to put your marketing pounds for the greatest return or your team simply needs additional capacity. If you are struggling with your marketing, please get in touch to see how we can harness the incredible power of marketing to grow your business.
